Founders Fuel Results: 30-Day Case Study from a $2M Agency Founder

Adam Coleman, founder of a $2M agency, was stuck in a cycle of low productivity, managing only 2 hours of focused work daily, battling constant fatigue, and struggling to balance work and family life. By January 2025, he tested a 30-day Founders Fuel protocol to regain focus, energy, and clarity. The results? His deep work hours doubled (up to 6 hours/day), stress levels dropped from 9/10 to 2/10, and he reclaimed his evenings for family.

Key Takeaways:

• Problem: Burnout, brain fog, and afternoon crashes.
• Solution: Founders Fuel + structured routine (dosing, cycling, hydration, sleep).
• Results:
  • Focus time: 2 → 4–6 hours/day.
  • Stress: 9/10 → 2/10.
  • Sleep and energy improved, midday slumps reduced.
• Protocol: Half-bottle dose in focus hours (9 AM–2 PM), cycling 3–5 days on, 2–3 days off, paired with healthy habits.

This case study highlights how a disciplined approach transformed leadership, decision-making, and personal life in just 30 days.

Starting Point: Performance Metrics Before Founders Fuel

Before implementing Founders Fuel, Coleman’s productivity was in rough shape. He could barely squeeze in two hours of deep, focused work each day. The rest of his time vanished into what he called "work about work" - endless email chains, status updates, and putting out logistical fires. Stress? Off the charts, consistently hitting a 9 out of 10. His sleep was a mess, too. Falling asleep took over 30 minutes, and he woke up at least three times every night. These numbers painted a clear picture of where things stood before change was introduced.

Daily Schedule and Energy Patterns

Coleman’s day kicked off at 7:00 AM, but by 9:00 AM, his focus was already hijacked by Slack pings and email notifications. Those early hours, when his brain should’ve been at its sharpest, were swallowed by interruptions. By 2:00 PM, the fatigue hit hard. To keep going, he leaned on caffeine - hard. By the time he reached for his third or fourth coffee, he knew it would wreck his sleep, but he felt stuck. The result? A vicious cycle of afternoon slumps, over-caffeination, and restless nights. This constant disruption didn’t just mess with his routine; it clouded his ability to make the critical business calls that kept his agency running.

Business Performance and Decision-Making Difficulties

In meetings, Coleman showed up physically, but mentally? He wasn’t there. Decisions that should’ve been quick and confident dragged on for days because he couldn’t focus long enough to weigh his options properly. His team noticed. Projects stalled as they waited - sometimes hours, sometimes days - for his input. These delays rippled through the agency, slowing operations and frustrating everyone involved.

Family Life and After-Work Energy

After grinding through 10–12 hour workdays, Coleman came home completely drained. His head was still spinning with unfinished tasks, and he couldn’t shake “work mode.” The same perfectionism that fueled his success at the office became a problem at home. Evenings meant for family turned into late-night work marathons, leaving little time for connection. His wife felt the growing distance, and Coleman knew he couldn’t keep going like this. Something had to give.

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The 30-Day Founders Fuel Protocol

Coleman was determined to escape the cycle of constant distractions and relentless fatigue. To do so, he committed to a structured routine with Founders Fuel. Each morning, between 9:00 AM and 2:00 PM, he took half a bottle of the supplement, pairing it with a breakfast of yogurt and granola to aid absorption. This timing synced perfectly with his natural peak focus hours - previously a time he often lost to interruptions.

He meticulously tracked his progress, monitoring his mood, reaction times, cognitive scores, and ability to maintain uninterrupted work sessions. Coleman quickly realized that pairing the supplement with food, a full glass of water, and a phone-free environment significantly boosted its effects.

By the second week, he introduced a second serving during particularly demanding afternoons, ensuring he stayed within the recommended daily limit. To keep his body from building tolerance, he adopted a cycling approach: 3–5 days on, followed by 2–3 days off. Throughout, he prioritized staying well-hydrated.

Coleman didn’t stop at just taking the supplement. He built a supportive routine around it. He stuck to a consistent wake-up time (within an hour daily) and made sure to get 10–15 minutes of morning sunlight to keep his circadian rhythm on track. He also adjusted his caffeine habits, delaying his first cup of coffee until 60–90 minutes after waking and cutting off caffeine intake by early afternoon. A quick 10-minute walk after lunch helped him maintain steady energy levels and avoid the usual post-lunch slump.

Week 1: Early Wins and Observations

The first week brought some noticeable changes. Coleman's Brain Score jumped from 354 to 382, and his visual memory nearly doubled - from 14,868 to 31,419 points. His reaction time also improved, dropping from 367 milliseconds to 309 milliseconds by day 14. However, mornings were still a challenge, requiring 60–90 minutes to fully engage. He also noted that skipping breakfast or taking the supplement on an empty stomach dulled its effectiveness.

Week 2: Breaking Through Afternoon Slumps

By the second week, the dreaded 2:00 PM energy crash started to disappear. Coleman's energy carried him through late-afternoon meetings without the need for multiple cups of coffee. His verbal learning scores saw a boost, climbing from 545.658 at baseline to 632.542. With the protocol yielding tangible results, he leaned into deep work sessions and tackled tasks with newfound efficiency, proving the improvements were both real and measurable.

Week 3: Sharpened Focus and Faster Decisions

The third week brought even greater clarity. Coleman's ability to engage in deep work expanded dramatically - from managing just one hour of focus at the start to nearly six hours a day. The mental fog that once slowed him down lifted, allowing him to make strategic decisions faster. Tasks and approvals that previously dragged on for days were now completed in hours. As Regan Archibald, Co-Founder of Founders Fuel, put it:

"It allows me to lead with a clear mind, make better decisions, and achieve greater impact in a way that's never been done before."

Coleman’s experience mirrored this sentiment, as he seamlessly transitioned between planning and execution with ease.

Week 4: Balance and Consistency

By the fourth week, the protocol felt like second nature. Coleman noticed a significant drop in stress levels and an improvement in sleep quality, which translated to more energy for his family. The cycling method - 3–5 days on, 2–3 days off - continued to deliver steady results. However, he found that severe sleep deprivation (around four hours per night) reduced the benefits. When paired with proper sleep, hydration, and regular physical activity, Founders Fuel consistently elevated his productivity and overall well-being.

This disciplined approach laid the foundation for the measurable performance improvements discussed in the next section.

Case Study Results: Measured Productivity and Energy Changes

The results speak volumes about Coleman's journey during the 30-day protocol.

Performance Metrics: Before and After Comparison

The data highlights a remarkable shift. Coleman's deep work sessions doubled, climbing from roughly 2 hours a day to a range of 4 to 6 hours. At the same time, his stress levels saw a dramatic drop - from a staggering 9 out of 10 to just 2 out of 10 within the first month. These changes marked a significant improvement in how Coleman managed his daily energy.

Personal Feedback and Founder Reflections

Coleman reported a noticeable change in how he approached his day. He sustained focus even during late-afternoon meetings, a time when he previously struggled. The protocol effectively pulled him out of a cycle of burnout and elevated him to a state of peak performance.

Better sleep and reduced stress also transformed his personal life. He felt more engaged with his family after work, no longer mentally drained. Additionally, he gained better control over his stress responses, handling high-pressure situations with a calm, measured approach.

Practical Tips for High-Performing Founders

Dosing and Timing Recommendations

For peak results, take Founders Fuel between 9:00 AM and 2:00 PM, when your focus is naturally at its best. Start with half a bottle as your baseline dose. If your afternoon looks intense - say, packed with client calls or strategic planning - finish the second half later in the day.

"For optimal results, enjoy half a bottle between 9am-2pm when your natural focus is at its peak." - Founders Fuel

Stick to the recommended usage: dose during focus hours, follow a cycle of 3 to 5 days on, then 2 to 3 days off, and never exceed one bottle per day. Pair your dose with healthy fats, like yogurt or granola, and stay hydrated. This cycling method helps prevent tolerance buildup, keeping the formula effective over time - key for maintaining the focus and energy gains highlighted in the case study.

Measuring Your Performance Improvements

Once your dosing routine is dialed in, track your progress systematically. Use tools like the Peak brain training app or Human Benchmark to monitor reaction times and memory retention - both showed marked improvements during the 30-day trial.

Log your daily deep work hours to assess focus duration. Additionally, keep a decision audit by recording major decisions with timestamps. This helps identify when mental fatigue sets in and highlights improvements in mental clarity. Research shows that decision quality drops by 67% after 2:00 PM, so tracking when you make your sharpest calls can offer valuable insights.

Maintaining Results Over Time

Consistency is everything when it comes to sustaining gains. Beyond dosing, strengthen your results by sticking to these habits:

• Sleep: Aim for 8 hours nightly to avoid the mental and physical toll of sleep deprivation, which can increase depression and fatigue by 63%.
• Exercise: Work out 2 to 3 times a week, combining strength training and cardio. This can improve focus by 21% and work motivation by 41%.
• Hydration: Drink at least 3 liters of water daily.

These habits reinforce the benefits observed during the 30-day trial. To stay consistent, consider the Founders Circle subscription at $229.00 per month, which includes 12 bottles (24 servings) and saves you 18% compared to the one-time price of $279.00. This ensures you stick to the recommended cycling schedule without running out.

To further protect your performance, eliminate digital distractions from your workspace and avoid screens 1 to 2 hours before bed. These small changes can significantly improve your sleep quality.

"The choice isn't between success and wellness. It's between burning out fast or building something extraordinary that lasts." - Bogdan Nesvit, Co-Founder and Co-CEO, HOLYWATER

Conclusion: The Founders Fuel Advantage

In just 30 days, a $2M agency founder overcame brain fog and burnout, unlocking steady mental clarity that sharpened leadership, improved decision-making, and deepened family connections. The results were striking - consistent energy, sharper focus, and a calm demeanor, even in high-pressure situations. Unlike caffeine's rollercoaster highs and lows, Founders Fuel delivered smooth, sustained productivity, supporting demanding days with balance and ease. This shift didn’t just transform his workday - it reshaped how he led.

"Founders Fuel™ has become my secret weapon for staying sharp, focused, and energized. It gives me the extra edge that helps me lead my team and clients to victory." – Charles E Gaudet II, Business Coach and Co-Founder of Founders Fuel®

The documented 30-day results highlight how these benefits translate into tangible improvements, both professionally and personally. For entrepreneurs steering 7- and 8-figure ventures, this protocol has become a vital part of their morning routine, ensuring they stay engaged and effective without the usual downsides.

Say goodbye to afternoon slumps and lead with clarity - check out the Founders Circle subscription, backed by a 30-day money-back guarantee.

FAQs

What is the Founders Fuel protocol, and how does it boost productivity?

The Founders Fuel protocol is a natural supplement crafted to support focus, mental clarity, and long-lasting energy - perfect for professionals who demand high performance. Its formula blends botanically sourced ingredients like Kava, Kratom, Lion’s Mane, and L-theanine, each recognized for their roles in aiding cognitive function and easing stress.

This protocol is designed to provide steady energy while fighting off mental fatigue, helping users sidestep those dreaded afternoon crashes. With its effects, deep work sessions can stretch from the usual 60–75 minutes to a more productive 90–120 minutes. Tailored for entrepreneurs, it aims to keep minds sharp, improve decision-making, and sustain peak output during intense workdays - all without the jittery highs and energy crashes linked to caffeine.

What is the cycling method, and how does it prevent tolerance buildup with Founders Fuel?

The cycling approach adopted by Founders Fuel involves rotating key botanicals such as kava, kratom, and lion’s mane. This practice gives your body periodic breaks from specific ingredients, helping to avoid overstimulation and reducing the chances of building a tolerance.

By using this strategy, you can continue to enjoy the supplement’s benefits - like improved focus, productivity, and energy - without experiencing a drop in effectiveness. It’s a purposeful method aimed at helping driven entrepreneurs sustain peak performance over time.

What lifestyle changes can help maximize the benefits of Founders Fuel?

To make the most of Founders Fuel, a few simple tweaks to your daily routine can go a long way. Hydration is crucial - keep sipping water throughout the day to stay sharp and energized. Pair that with stress management techniques, like mindfulness or deep breathing, to help keep your mind clear and steady.

Your diet matters too. Aim for balanced meals that include complex carbs, proteins, and healthy fats to keep your energy steady and avoid those dreaded mid-day slumps. Adding light movement, like a quick walk or some stretches, can also improve blood flow and help you stay focused. Combine these habits with Founders Fuel, and you’ve got a recipe for lasting energy and productivity.